question that , I want to start an online business. What courses, books, or resources should I invest in? And I think that this is an awesome, awesome question to ask because a year ago I was in your shoes where I was a one person show. I had very limited skills and knowledge about online marketing and I had very money. That's why I had to rely on myself to really sharpen a lot of the to get me from point a to point B all on my own. So if you want to learn exactly what I recommend in terms of the technical hard skills that you need to master as a new entrepreneur who's doing everything yourself, . Now, like I said, if you're in a situation where you do not have the money or resources to hire other experts to help you run your business, then the number one thing that I recommend you learning is marketing funnels. Understanding the fundamentals of marketing funnels or sales funnels is crucial. If you want to learn how exactly you can generate traffic, convert traffic into prospects and convert prospects into actual paying clients and customers because what you ultimately need to understand is that if you learn the components of sales funnels, you are essentially going to unlock the entire ecosystem of how online marketing really works and this is why it's the number one thing that I believe you should learn when you are starting out as a new online entrepreneur. Because trust me, when you get at least an overview of sales funnels, you're going to learn so many things such as lead generation, lead nurturing, conversion optimization, and so much more. : Now, I'm not saying that you need to learn how to exactly build sales funnels step by step, but at least having a basic understanding of how exactly sales funnels works is going to be fundamental for you to know how to exactly monetize anything and everything online. That's why to help you get started at any level or at any budget. I highly recommend the book that changed my life and that is dotcom secrets by Russell Brunson. This is the only book that you'll ever need to get an overview of exactly how online marketing works. This is the very first book that I read that really jump started my career as an online marketer and this is a really great book that I highly, highly recommend so I do not take this recommendation lightly. I recommend it to almost everyone I know, so make sure you click the link in the description box to grab your copy through my affiliate link on Amazon. If you don't want my affiliate link, that's totally okay. You can just Google it online, but if you are taking this book as my recommendation, I'd highly appreciate if you check out the link in my description box below. Again, this book is absolutely wonderful and it is the only book that you're ever going to need to get the basics about online marketing. Now, the second money making skill that you're going to need is sales. When I say sales, I'm not just referring to sales funnels. I'm actually talking about your ability to close deals, to attract buyers, to understand why exactly people buy and communicate effectively through selling. This skill is obviously fundamental to any business because without the ability to learn how to sell, you're not going to be able to generate the revenue that you want to generate within your business. That's why the biggest return on investment you'll ever make is spending that extra money to learn how exactly to sell effectively through either courses, resources, trainings, or books. Even for me, just spending a couple hundred dollars on learning how to sell has already generated me $30,000 in high ticket deals. To date the I closed myself. Not only this adjust understanding why people buy and understand the fundamentals of sales psychology has also helped me close at least $200,000 in sales alone in my business as well. That's why this is a skill that you definitely do not want to sleep on and you definitely want to ensure that you understand at least the basics of selling within your business in order to thrive from a revenue standpoint. And again, to help all of you guys get started at any level and at any budget. I highly recommend the book, the Little Red Book of selling. This is an amazing book. The link is going to be in the description box below, but it is going to help you understand sales psychology really well. Not only this, if you have a little bit more money to spend and invest, I highly also recommend investing in courses that help you sell, that are specific to your industry. So if you're a coach and you want to master discovery calls, make sure you're also investing in a course that's going to help you do that. If you are a real estate agent and make sure you're investing in a course that will help you sell homes. Be Very specific in the courses you buy. The more niche the course is, the better. Now, learning about sales psychology and how to sell is one thing, but being able to communicate that to the masses and sell without selling is another. That's why the next skill I'm going to introduce to you is one of the best skills that you're going to need to learn as an online marketer and that is copywriting. : The ability to communicate through text has helped me immensely as an online entrepreneur because remember, the Internet is a vast space and if you cannot communicate clearly to a bunch of strangers that are just looking at a screen, you're going to have a lot of struggles in terms of selling your key offerings and services. Now I'm going to read some of your minds and I know that you guys are thinking, wait, I don't need copywriting. I can just communicate through audio or visuals. I don't need to know how to write good texts. Well, I'm going to tell you that you're completely wrong because even for me, learning effective copywriting and learning how to write effectively sell through coffee, sell through texts has helped me And the reason why I say this is because when you become a better copywriter, you're going to become a better storyteller. You're also going to be able to manipulate text and the way that you frame things psychologically so that it looks a lot more attractive to your audience, which will then help you self. This is going to help you with your Instagram captions, your email marketing, your landing pages, all of that stuff. So that's why I feel copywriting is one of the most underrated skills that people do not realize can actually help you a lot in generating more income for your online business. Now,of income, if you don't have much of it, let me recommend you a couple of books that have helped me become a better copywriter and become a better storyteller. The first one is called cash for [inaudible]. This is an amazing book if you really want to master copywriting and unlock all the trade that all the agencies use to sell through coffee and an in terms of storytelling. The book that I recommend, which I have on my kindle is called building a brand story by Donald Miller. This is absolutely one of my favorite books because it truly helped me reframe the way that I tell a compelling story and it's helped me become a better utuber, become a better marketer and become a better content creator in general. So with these two books combined, I cannot recommend them enough. Now, the next skill that I recommend anyone to shape up is social media. Investing in something that's very specific to our particular social media platform is really going to help your business. For example, investing in a course about youtube, Instagram, linkedin, Facebook, or podcasting is really going to help you learn the ins and outs of that platform so you can leverage it to increase your impact, your influence, and your income. That's why I cannot recommend it more enough to invest in a course that specializes in a particular platform. For you to dominate in. Not only this, if you are someone that understands sales funnels, then you should know that social media is the number one way for you to generate organic traffic. And the reason for this and why it's really important, especially as a new entrepreneur with no money, you cannot afford paid advertising right now. So that's why if you dominate on these social media platforms, you're going to be able to generate free traffic that you don't need to pay for and then you're going to be able to learn sales funnels in order to funnel that traffic into your paid offers. Not only this, if you learn sales in general and how to close those people, then you're going to generate revenue in your business. So I really hope that you understand where I'm teaching you the step by step skills that you need, that when combined together is going to really 10 x your efforts as an online entrepreneur. Now, on one hand, I think it's awesome to learn the step by step technicalities within a particular social media platform. But on the other hand, I personally believe that if you aren't a great content creator and you don't really understand content marketing, then it really makes no difference. You're not really going to see a lot of growth. That's why the program that I recommend is my program called the boss Graham Academy, which is now open for waitlist in boss Graham Academy. I've already taught hundreds and hundreds of students how to not just dominate on Instagram, but also how to create content that actually converts and teaching my students the fundamental skills of becoming a great business owner. So if you're interested in joining that waitlist and definitely check it out in the link in the description box below. That being said, the next moneymaking skill that is essential to your business and your life is understanding human psychology and relationships. Now, some people might argue that this is more of a soft skill than a technical skill, but I really wanted to because it is fundamental on how I actually attract people to my tribe. A lot of people come up to me and ask, how do you have so much charisma? How do you have that Genesee cost factor that keeps people coming back for more? And for me, I highly credit to my ability to understand basic human psychology and relationships and with this skill, what you need to realize is that it goes beyond just selling. It's not about sales, it's about building connection with people and also building that type of charisma that allows people to become naturally attracted to you as a person. That's why I want to share with you one of the most influential books that I read early in my career and that is how to win friends and influence people. Now I read this book in my first year of university and it helped me go from zero 100 real quick. I became a better leader. I became way more charismatic. I became someone who was able to make really great first impressions and also strengthen and build solid relationships in my life because of this book. So this book is awesome and honestly, every single book that I've shared with you is the fundamentals of the things that I've learned to get me to the place where I'm at today. So if you want to emulate the type of success that I've had or emulate the same skills that I've learned, definitely pick up all or some of the books that I've recommended to you today. Now, so I shared with you a lot of the technical skills you need to survive as a new online entrepreneur that's literally doing everything yourself. Now, if you are someone who is still stuck in the nine to five though, which I was a year ago, I'm actually going to share with you in my next all the skills that I learned within my corporate job that I quit. That has helped me get to the place that I am today because surprisingly, there are a lot of benefits to being in a nine to five and if you actually are open to them and see it, you're going to be able to leverage your time in your corporate job or in your nine to five so that you can use those skills towards building your dream business in the future. So if you're interested in learning about that and make sure you hit the notification bell because you definitely don't want to miss the that I have waiting for you. That being said, while you wait for that to come out, make sure you also check out these right here so that you can learn more about social media business and just life in general. As always, guys, I hope you guys have a great day, a great week, and a great life,
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